World Travel & Tourism Society, is a Society of Responsible Travel Businesses.
The World Travel & Tourism Society is a global network for qualifying Destination marketing organizations, Hotels/Resorts/Retreats, Tour Operators, Travel Advisors, Wellness Practitioners, Media, Partners, and others in the growing global tourism industry.
We help destinations and travel entities build tourism through organizing workshops, product development trips and meetings. The World Travel & Tourism Society connects and grows the commercial networks of members engaged in the international tourism industry and has created a hub of collaboration and learning, as well as encouraging their members to provide high-quality service and consider sustainable travel and business practices.

The World Travel & Tourism Society works with all parts of the tourism industry as well as government to communicate the issues that are affecting the tourism industry.
The World Travel & Tourism Society serves the faith-based travel market, helping tour operators, travel agents, destination and travel suppliers give their clients a wonderful journey that is just as much about the spirit as it is the body.
Vision
To enrich lives and communities through hospitality. To strengthen, protect, and grow the travel and tourism sector through the power of advocacy, partnership, and innovation.
Mission
Continuously monitor the environment for the tourism sector and proactively strive to minimise challenges and maximise opportunities within the industry through engagement and mediation.
The World Travel & Tourism Society strives to create an environment that is welcoming to all tour and travel professionals who seek to grow business opportunities, and to present educational experiences that nurture equitable business practices. The World Travel & Tourism Society seeks to lead the responsible growth of travel & tourism worldwide by connecting diverse professionals and enhancing the travel experience, always considering our impact on communities and the planet.
We base our actions, policies, and relationships on a set of core values:
Expertise – We are experts on travel and tourism and provide reliable information and insights that empower our members and their travelers.
Integrity: We advocate for consistent and uncompromising adherence to strong ethical principles and values.
Sustainability: We strive for responsible growth that balances the needs of people, profitability, and the planet.
Inclusivity: We recognize that professionals go through life with different experiences, strengths, and challenges.
Collaboration: We facilitate environments and opportunities for people and organizations to work together, creating something greater than what can be achieved individually. We promote cooperation among our members, open communication, and opportunities to work together to amplify our impact.
Inspiration – We aim to inspire wonder and adventure by sharing the diverse beauty and culture of the whole World.